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商品編號： 9-623-008 出版日期： 2022/08/01 作者姓名： Shih, Willy;Toffel, Michael W.;Armerding, Pippa Tubman 商品類別： Operations management 商品規格： 23p 再版日期： 2022/10/27 地域： Africa;Europe;Kenya;Netherlands 產業： Agriculture sector 個案年度： -
商品敘述：
The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its distributors used international air cargo to transport them to Amsterdam, where they were sold at auction or trucked to markets across Europe. The Covid-19 pandemic caused huge increases in the cost of shipping, so Sian launched experiments to ship roses by ocean using refrigerated containers. Chris Kulei, the Executive Director, was interested in not only the potential costs savings, but whether he could also market the reduced carbon footprint.
涵蓋領域：
Environmental sustainability;Operations and supply chain management;Strategy;Supply chain management;Sustainable business practices
相關資料：
, (9-623-713), p, by Willy Shih;, (9-624-016), p, by Willy Shih, Michael W. Toffel;, (9-624-017), p, by Willy Shih, Michael W. Toffel
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